WATCH: Erika Kirk’s 2012 Music Video Appearance for Emerson Drive Resurfaces, Online Attention Grows
PHOENIX, AZ – A decade-old country music video featuring a brief on-screen appearance by Erika Kirk, now the CEO of Turning Point USA, has gone viral in recent days as social media users circulate clips and screenshots from the production.
The resurfaced footage comes from Emerson Drive’s 2012 music video for “She’s My Kind of Crazy,” according to entertainment coverage that identified the artist, release year, and song title while noting the clip’s rapid spread across platforms.
While older entertainment appearances can reemerge for a variety of reasons, the timing coincides with a new wave of national attention on Kirk following her increased public profile at Turning Point USA events. Kirk was elevated to the organization’s top leadership role after the death of her husband, Turning Point USA founder Charlie Kirk, with multiple outlets reporting that the board selected her as CEO and chair.
Emerson Drive – She’s My Kind of Crazy – Official Music Video
In recent days, that spotlight widened further after Turning Point USA’s AmericaFest in Phoenix, where rapper Nicki Minaj appeared on stage alongside Kirk during a closing segment of the event. Kirk publicly reassured Minaj after a verbal slip during remarks, a moment that drew widespread online sharing and commentary.
Kirk’s background has also been the subject of expanded biographical reporting since her leadership change. Connecticut Public, summarizing NPR reporting, described her as a faith-focused entrepreneur with prior pageant experience and a public platform that expanded through speaking and media appearances, before stepping into the Turning Point USA role after her husband’s death.
The revived music video clip has become the latest example of how public figures can face renewed scrutiny of older material once they step into more prominent roles – especially during moments of heightened political and cultural attention. As of this week, the underlying facts driving the viral moment are straightforward: the video is from 2012, the band is Emerson Drive, the song is “She’s My Kind of Crazy,” and the cameo is being reshared widely online as Kirk’s public profile continues to grow.
Key Facts and Details
| Item | Details |
|---|---|
| Who | Erika Kirk, CEO and chair of Turning Point USA |
| What | A past on-camera appearance in a music video is circulating widely online |
| Music video | Emerson Drive – “She’s My Kind of Crazy” |
| Year of video | 2012 |
| Why it’s trending now | Renewed attention on Kirk’s public profile following major Turning Point USA events and media coverage |
| Related recent context | Nicki Minaj appeared on stage with Kirk at Turning Point USA’s AmericaFest, drawing widespread attention |
Top Q&A on Erika Kirk Music Video
Q: Who is Erika Kirk?
A: Erika Kirk is the CEO and chair of Turning Point USA. She stepped into the leadership role following the death of her husband, organization founder Charlie Kirk, according to reporting by multiple national outlets.
Q: Was Erika Kirk really in a music video?
A: Yes. An older country music video from 2012 featuring a brief appearance by Erika Kirk has resurfaced online and circulated widely on social media in recent days.
Q: What music video was she in?
A: The video is for the song “She’s My Kind of Crazy” by the country band Emerson Drive, which was released in 2012.
Q: How old is the video that’s going viral now?
A: The music video dates back more than a decade, having been released in 2012. The recent attention is the result of renewed online sharing, not a new production.
Q: Why is the video gaining attention now?
A: The clip began trending amid heightened public interest in Kirk following her rise to national prominence as the head of Turning Point USA and her appearances at major political events, including AmericaFest.
Q: Was Erika Kirk a public figure before Turning Point USA?
A: Prior to her leadership role, Kirk had public exposure through pageantry and speaking. She was crowned Miss Arizona in 2012, the same year the music video was released.
Q: Is there any controversy related to the music video?
A: There is no indication of wrongdoing connected to the video itself. Coverage has focused primarily on the contrast between Kirk’s earlier entertainment-related appearances and her current role in conservative political leadership.
Q: Has Erika Kirk commented publicly on the resurfaced video?
A: As of now, no public statement directly addressing the resurfaced music video has been widely reported.
